Marianne Belanger - RE/MAX Vision


There is no one-size-fits-all approach to craft an effective property listing. Instead, a seller needs to allocate the necessary time and resources to ensure a house listing hits the mark with buyers. In fact, failure to do so may make it tough for a seller to generate interest in his or her home. Perhaps even worse, an ineffective home listing may make it virtually impossible for a seller to enjoy a fast, profitable house selling experience.

Ultimately, there are many things a seller can do to create an effective home listing. These include:

1. Provide Accurate Information About Your Home

Include pertinent information about your home in your property listing – you'll be glad you did. If you can provide lots of relevant information about your home to prospective buyers, you may increase the likelihood that buyers will set up showings to view your residence in-person.

There is no need to stretch the truth in your home listing, either. Conversely, if you strive to include accurate information in your home listing, you can help a buyer make an informed decision to determine if your home meets his or her expectations.

2. Avoid Jargon

Although you want your home listing to capture buyers' attention, you should try to avoid jargon. Otherwise, a buyer may be turned off by your home listing shortly after he or she starts to read it.

When it comes to crafting an effective home listing, keeping things concise and precise is ideal. If you use your home listing to engage and inform buyers, you may be able to differentiate your listing from others.

3. Add High-Resolution Images

Including high-resolution images of your home's interior and exterior may make a world of difference in your listing. These images allow you to highlight the size and beauty of your residence. As a result, they may lead to many property showings in the near future.

Of course, before you take pictures of your home, you may want to clean both inside and outside. Remove clutter from inside your home and ensure each room looks pristine prior to taking photographs for a property listing. Meanwhile, you should take photographs that show off your house's dazzling front lawn, spacious driveway and other stunning exterior features too.

For those who want to craft a home listing that garners buyers' attention, you may want to collaborate with a real estate agent as well. This housing market professional can offer tips and recommendations to help you prepare an effective property listing. Plus, he or she can help you promote your residence to dozens of prospective buyers and ensure you can streamline the property selling journey. Best of all, a real estate agent is ready to respond to your house selling concerns and questions at any time.

Ready to create an effective home listing? Use the aforementioned tips, and you can craft a house listing that will help you distinguish your residence from the competition.


Photo by Acharaporn Kamornboonyarush from Pexels

In a nutshell, if you have owned a home for five years and lived in it for at least two out of five years, or if you’ve owned the house for two years and lived in it the entire time, a single person has a $250,000 tax exemption. If you are married, as a couple, you have a $500,000 exemption. Any gains over those amounts are taxable. You should always discuss the sale of your home with a tax attorney, especially if you used the house for business or rented it out, as you may not be able to take the exemption on homes used for business or as a rental.

Figuring the Tax

Before you can estimate how much tax you might owe, you need to calculate the cost basis for the property. Figure the tax by completing these steps:

Figure the Cost Basis

Add the price you paid for the property to the cost of any significant improvements. Subtract any casualty and theft losses, closing costs you paid when you bought the house and allowable depreciation. You might be able to subtract some closing costs. If you inherited the property, the initial investment is the fair market value on the date of the death of the person who willed the house to you.

For gifted properties, if there is a gain, you use the donor’s adjusted basis in the cost basis equation. If there is a loss, the cost basis is the fair market value on the date you received the property as a gift or the donor’s adjusted basis, whichever is less.

Figure the Capital Gain

Once you have the cost basis, subtract it from the sale price of the house. For example, if you paid $500,000 for your home and you are now selling it for $1,000,000, you have a capital gain of $500,000. If you are single, you will pay tax on $250,000. If you are married, the exclusion is $500,000, which wipes out the $500,000 profit.

Reducing the Tax Owed

You may be able to use the Section 1031 exchange if you are selling a home used for business or that was rented out as long as you buy another house for business or to rent out. The new purchase cannot be for personal use and the exchange must be for “like-kind.”

The regulations for a Section 1031 exchange are limited and may be confusing. Always retain a tax lawyer or accountant to help you with your taxes, especially if you are buying and selling an investment property. If you are selling a million dollar plus home and you use it as your personal residence, you should still contact a tax lawyer. Depending on your finances, the tax lawyer may be able to help you avoid some of the tax.


A home appraisal enables a seller to learn about the value of his or her house relative to the current housing market. As such, an appraisal represents an important opportunity, particularly for a seller who wants to maximize the profits from his or her home sale.

Ultimately, it helps to plan ahead for a home appraisal. If you prepare for an appraisal, you can use the appraisal results to achieve your home selling goals in no time at all.

Let's take a look at three tips to help you get ready to perform a home appraisal.

1. Learn About Your Home's Strengths and Weaknesses

What you initially paid for your house is unlikely to match the current value of your residence. Fortunately, if you understand your house's strengths and weaknesses, you can prioritize home improvements and complete these upgrades. As a result, you may be able to boost your chances of receiving a favorable property valuation during a home appraisal.

Also, it may be beneficial to conduct a home inspection before you schedule an appraisal. That way, you can use the inspection results to determine which areas of your house need to be upgraded.

2. Assess the Housing Market

The present real estate sector will impact the valuation of your house. To establish realistic expectations for a home appraisal, it often helps to analyze the current housing market.

If homes are selling quickly, this likely indicates that a seller's market is in place. This market favors sellers and may enable you to receive plenty of offers if you establish a competitive price for your home.

Comparatively, if homes linger on the real estate market for many days, weeks or months, a buyer's market may be in place. In this market, you may need to set an aggressive price to help your residence stand out to potential buyers.

3. Consult with a Real Estate Agent

A home appraisal is an important part of the home selling journey. And if you collaborate with a real estate agent, you can work with a home selling expert who can help you maximize your property valuation during an appraisal.

With a real estate agent at your side, you can receive comprehensive support throughout the home selling journey. A real estate agent can put you in touch with the top home appraisers in your city or town. Furthermore, a real estate agent can help you determine how to price your house to ensure you can stir up significant interest in your residence.

A real estate agent also is happy to help you review any offers on your home. If you're unsure about whether to accept, reject or counter a homebuying proposal, a real estate agent can help you weigh the pros and cons of each option.

Ready to conduct a home appraisal? Use the aforementioned tips, and you can perform a home appraisal before you add your residence to the housing market.


If you’re trying to sell your home, there are many things you need to think about. One of the reasons that it’s wise to hire a realtor is that they can handle a lot of the difficult stuff for you. From home showings to phone calls to sealing the deal, your realtor will be with you every step of the way. 


One thing that you can do to help your realtor out is trying to avoid things that will scare off buyers in your home. While some things are out of your control (we’re looking at you radon), you can check and remedy a lot of problems before a buyer even sets foot in your home.


Leaky, Aging Roof


Roofs last around 20-25 years. If it’s been forever since you have paid attention to your roof, you’ll need to take a second look before selling. Your buyer is going to either ask for some kind of rebate or go for a home with a newer roof. Roofs are one of the things that home inspectors often see the most problems with.  



Outdated Gutters


If your gutters are in disrepair, you might want to have them cleaned or replace them altogether. Faulty gutters are often what causes problems with the roof. If rain water or snow melt can’t properly drain from the gutters, more leaks may be found in the home.  


Old Appliances


If your appliances are outdated, consider replacing them. Buyers don’t want to move into a new home only to need to head out to buy a new refrigerator, range, or dryer. Buyers like things to be ready for them, and they’re willing to pay for it. You’ll definitely get a return on your investment when you buy new appliances.    


Outdated Or Neglected HVAC System


It’s important to keep up with regular maintenance when it comes to your heating and cooling system. Keep it clean and keep regular maintenance appointments. These systems are costly to repair and buyers do not want to deal with these issues immediately (or ever if they could avoid them!) Get the HVAC system serviced before you put a for sale sign out front to keep your buyers happy throughout the inspection and sale process.   


High Price


Your realtor will be a big help in assisting you to price your home right. They will perform a CMA (comparative market analysis) in order to help you find the sweet spot for pricing your home. An overpriced listing will make buyers wonder. A property must be priced right in order to get buyers through the door to even look at the home.


A bathroom renovation represents a major decision, especially for those who plan to sell their homes in the near future.

Ultimately, there are many questions to consider before you embark on a bathroom renovation, including:

1. When do I plan to list my home?

Consider your home selling timeline – you'll be glad you did. If you understand when you'd like to list your residence, you can plan home improvement projects accordingly.

If you intend to list your home in the next few months, there is plenty of time to overhaul your bathroom if necessary. Or, if you want to sell your home as soon as possible, a bathroom renovation may slow you down.

2. Is a bathroom renovation necessary?

Although your bathroom may seem small and messy at times, only minor bathroom upgrades may be needed to transform your ordinary bathroom into an exceptional one.

Performing an extensive bathroom cleaning will enable you to eliminate shower scum, wipe down a bathroom countertop and enhance the bathroom floor. Plus, cleaning a bathroom often represents a fast, easy and cost-effective alternative to a major bathroom overhaul.

Furthermore, a home appraisal may help you better understand your house's strengths and weaknesses. After this appraisal is finished, you can identify problem areas in your home and determine whether a bathroom renovation is a priority.

3. How much will a bathroom renovation cost?

The cost of a bathroom renovation may range from hundreds to thousands of dollars based on the size of your bathroom, the renovations that are needed and other factors. As such, you'll want to evaluate the cost of a bathroom renovation to determine how the project may impact your property's value.

Meet with several bathroom renovation experts. That way, you can receive multiple bathroom renovation estimates to see what it will cost to enhance your bathroom's appearance.

Also, you may want to consider do-it-yourself (DIY) bathroom improvements. A DIY bathroom renovation can be rewarding because it will enable you to learn new skills and revamp your bathroom's appearance on your own. At the same time, you'll want to ensure that any bathroom upgrades you complete are done safely and effectively.

Still unsure about whether you should perform a bathroom renovation? Discuss your concerns and questions with a real estate agent, and you may be able to gain unparalleled insights into whether a bathroom renovation is worth your time.

A real estate agent understands the ins and outs of the housing market. He or she can help you assess the pros and cons of a bathroom renovation. As a result, you can make informed decisions about a bathroom renovation and other home improvement projects.

In addition, a real estate agent can serve as an expert guide along the home selling journey. This housing market professional can help you get your home ready and ensure it will generate plenty of interest from property buyers as soon as it becomes available.

Take the guesswork out of a bathroom renovation – consider the aforementioned questions, and you can decide whether a bathroom renovation is right for you.




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